Sep 27, 2010 at 7:00am ET by Matthew Berk

orginally posted on Search Engine Land

We at Central Penn SEO think this is really cool. What makes Google Instant different from the Google of the past? Google Instant shows dynamic results as you are typing.  No need to even hit Enter. This leads you to the information you are searching for even faster than before.

Another key technology in Google Instant is that it can predict your remaining search query before your even done typing! You can scroll through those predictions and see results in real-time. According to Google, Google Instant can save the searcher approximately 2 -5 seconds on every search.

What exactly does this all mean? In short, Google has once again made fast search ever faster. More than ever it is going to be important for businesses to produce New relevant Web Content Daily to stay relevant on Google Instant Search.

Staying up-to-date with Blogs, Social media, and Optimized websites are not just going to be recognized as activities business should follow, these activities will be considered essential to running your small business. . The most successful businesses may tell you they already are.  They understand who to use of these powerful Internet Marketing tools show them the most  ROI for their  Advertising budgets.

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www.CentralPennSEO.com

Dell has just introduced its Android based smartphone to the U.S. The Dell Aero was previously released in China and Brazil late last year. The Aero weighs less than 4 ounces, making it the lightest of all Android smartphones.  It has a 3.5 inch screen with 640 x 360 resolution pixels and a 5-megapixel camera with 8x zoom. The Dell’s first Android is currently only available online and sells for 100 dollars with a 2 year plan from AT&T or 300 without. This phone runs on a custom version of the operating system Android 1.5, not the newer Android 2.1. It is pre-installed with Flickr, Picasa, YouTube, and Facebook. Other features provided include Wi-Fi access and Bluetooth. A headset for making calls and listening to music comes with the phone along with a 2GB MicroSD memory card.

It is not surprising that Dell would want to get into the U.S. Android market: 33% of all smartphones purchased in this country run off of Android. And that number will continue to rise over the next few years.

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While the TV show JERSEY SHORE may not be watched by everyone, their FOURSQUARE CAMPAIGN should be paid some attention. MTV has seamlessly made the Jersey Shore show an experience by having cast members post short blog entries on the MTV FOURSQUARE SITE about bars and restaurants they frequent in the Jersey and Miami area. Here are a few examples:

Ocean’s 10: My fav spot because of the drinks (bull dog!) and the house music! Always a good time at Oceans! – Snooki, Jersey Shore

36 2 weeks ago

Nikki Beach: Go on a Sunday – it’s a nonstop party all day and make sure you get a pitcher of Mojitos all for yourself. – Vinny, Jersey Shore

482 March 23, 2010

SUSHISAMBA 7: You’ve got to try the delicious sushi! The place had a very cool and relaxing atmosphere. – Sammi (Sweetheart), Jersey Shore

398 March 22, 2010

QR codes are popping everywhere: Billboards, Television Commercials, Store fronts, Soda bottles, Prime-time Network Television and the Hottest New Films.  What are QR codes? QR Codes are two-dimensional bar codes that were invented in 1994 by the Japanese firm Denso-Wave. The “QR” stands for Quick Response or Recognition, which is what happens when you use a Smart phone App to scan the code; you instantly get the information embedded in the code, such as a link to a website, contact information or information about an Special event or product promotions just to name a few.

• Some examples of QR Codes in Pop Culture:

In this clip of CSI, the team finds a QR Code that helps them in their investigation.

True Blood Commercial During Lost Finale

During the Final LOST episode, the First Designer QR Code on TV was used in the advertisement for the third season of True Blood on HBO. The QR Code resolved to a mobile site where fans could watch a clip of True Blood Series 3. While this may have been the first time a QR code has been used this way, it is far from the last.

Attack Of The Show!

Attack of the Show is on the G4 cable network and displays a QR code that links the watcher to video gaming and tech bargains currently available on the web.

Iron Man 2 Promotional Poster

What a clever way to integrate a qr code into a movie  promotion! The QR Code takes the scanner to a mobile site with photos, trailers and information about the film.

Superman Returns

This QR Code was used to advertise Superman Returns in Japan. If your thinking, “Isn’t this movie to old to be using a QR code”?, the answer is no. Japan has been using QR codes for years and QR has been accepted as a common form of advertising in the east. Like all great technologies from Japan, mainstream QR acceptance will be here in the United States.

QR Codes are a great way to transform static print advertisements into Interactive Displays. Imagine an ad in a newspaper or magazine in which you could take advantage of a limited-time offer instantly just by scanning the code. The same could be true for Restaurants and Bars  simply scan the QR Code and Instantly you get a Special offer on your Smart phone. Wow!! But of course, you want to make sure your Site is fully Mobile enabled before having a QR Code campaign launch for your business.

With all the advances being made in Mobile phone technology, it’s certain to say we will see a lot of new and exciting Applications and tools come about over the coming months and years.

What’s most important is that you select a Mobile Marketing  Provider that is on the cutting edge today to help you create and Integrate Mobile Marketing Solutions into your existing Marketing plan. Those on the forefront today have the best ability to quickly adapt and incorporate the latest and greatest strategies into their existing solutions seamlessly to provide the Best Customer Service possible.

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How to utilize Facebook Places and your Small Business:

• Most Importantly Own Your Place

While some, perhaps your competition, will be slow to embrace Places, it is yet another opportunity to drive the message of your brand. Be the first to go through the process of Claiming Your Place so that you can manage how it’s being read by those who are checking-in or are curious because they’re seeing their friends Check-in at your Place. Add some personality to add authenticity and give yet another reason to visit (beyond meeting with you).

• Study Your Competition

Keep tabs on the way your competition is using Places and be ready to make counter-offers via advertising, which I’m sure will be available soon, to those who are visiting your competition.

• Be Aggressive, Seek the Check-Ins

Make no mistake, you want people to Check-in at your Place which will broadcast to their network that your Business matters enough to that person to physically visit. Therefore, be proactive and ask visitors (and staff) to participate by checking-in. If possible, stage an entire area of the room where folks are asked to “Check-in” with a cut-out of your brand for a photo-op, to collect swag, or simply engage them with a playful little ask. Forget the guest log – replace it with your public Facebook Place.

• Seek User Engagement on Check-ins Interaction is Key
  

Every piece of content you add to Facebook is an opportunity to get engagement – - and you absolutely want those who check-in seeking engagement from their community to help spread your Place even further through the Social Graph. Perhaps you could hold a contest where if a user is able to get 50 “Likes” on a check-in you reward that person with a great piece of swag.

• Have Users Tell Stories About Your Place

Like a recommendation on LinkedIn, ask your clients or top customers to give a review of your place. Ask them to share a story about your Place — perhaps a great idea session you all had or a gathering where they connected with someone really great. Tap into the emotions that make your place unique.

Anytime Facebook launches a feature that could potentially change the entire world overnight, it’s important to ensure you’re comfortable with embracing that feature by checking out your Facebook Privacy settings. And most importantly have fun and make money!

Gary Vaynerchuk is a real inspiration and truly knows what Social Media is and how to use it.  Every Marketing Professional could learn something from this man and his message.

Gary Vaynerchuk is a New York Times bestselling author and American businessman who was born in Belarus and immigrated to the United States as a young child. Gary’s entrepreneurial instincts took over at a young age, when he owned a franchise of neighborhood lemonade stands and made $1,000 a weekend selling baseball cards. Much to his dismay, his father Sasha pulled Gary into the family business, a local liquor store called Shopper’s Discount Liquors. Before long, Gary recognized that consumers collected rare wines just like people collected baseball cards, and he was off to the races. Gary transformed himself into a wine expert, rebranded the store as Wine Library, launched a retail website in 1997, and by 2008 he had raised annual revenue from $4 million to $60 million. In 2006 Gary achieved one of his life-long goals when he was caricatured on the front page of the Wall Street Journal in an article about Online Wine Sales.

You might be thinking, “Why deal with other Social Media services if Twitter and Facebook are considered best?” or perhaps, “My business doesn’t have the time or the resources to keep up with multiple Social Media tools. Wouldn’t it be simply easier to utilize the services that reach the most people?”

Why not use only the premier social medias? Let’s think broader for a minute.

Before Enron went bust, its stock was considered the cream of the crop. Maybe cream of the crop isn’t the right terminology. It was on FIRE. Massive returns quarter after quarter. Enron stock could not be beat. So what did a handful of investors do? They put all their eggs in the Enron basket in the hopes of continued huge earnings. After all, Enron made money in the past.What’s the worst that could happen?

Then a bomb went off. Enron was fudging the numbers. The stock tumbled and some investors lost everything. While it’s a shame that these investors lost their life savings, one has to wonder why wealthy, well educated people didn’t think to have diversified portfolios. The only thing I can come up with: It just seemed too easy.

It’s true that only implementing Facebook and Twitter would be easier than having a “diverse portfolio” of Social Media tools but it’s not the right way to go. While Facebook and Twitter are currently “on fire”, that’s not to say there won’t be new major players. By only using currently dominate social medias, you are putting all your eggs in one basket.

This is where Central Penn SEO comes in. We understand that diversification is the only free lunch in Real time Internet Marketing. Technology is constantly evolving with in Social Media. Search engines change Keyword ranking Algorithms every few months. A Business needs to react at a drop of a hat. In a global economy that moves fast, we at Central Penn SEO know we have to move faster. We stay ahead of the trends and are committed to satisfying our local customers by providing services that offer the best rewards. While Social Media and Search Engine Ranking Dominance is not something that can be achieved overnight, we can provide your business with the tools necessary for the further success of your business. For more information, please contact us for a Free Consultation.

While QR is growing in the United States, It has yet to pop into domestic mainstream usage. Perhaps one of the biggest challenges facing QR in the United States is the absence of a simple universal QR app. But one has to wonder if the entrance of the IPhone into China might change all of that. Unicom has 141 million subscribers, many of whom have been waiting to get their hands on an IPhone for YEARS. It is not an incredible idea to think that a universal QR app would be in development for the IPhone 4 in China. It is also not a far reach to think that a successful universal QR application in China would eventually reach IPhones in the U.S. and perhaps other smartphone platforms such as Droid.

QR Potential

While this is all speculation at the present time, the potential of QR codes in the U.S. market is undeniable. Here are some recent examples of how QR codes have been used in the US:

• Those in the education industry have found that using QR flashcards is a high-tech way of keeping students interested in their college studies

• Instead of printing as many business cards, companies have begun to encourage their employees to have QR codes on there business cards so interested parties can scan the information to there smart phones

• QR Billboards, like the one above, have been surfacing more and more all throughout the country.

• QR code are even appearing on TOMBSTONES in the U.S. so that onlookers can read more about those who have passed.

Do QR Codes have what it takes to go mainstream in the US?

In a word: YES! It is only a matter of time. The bigger question should be: Is my small business ready for the QR revolution?

Aardvark is a Social Media site that allows the user to ask questions and receive answers in Real time by other users. When you sign up, the site asks you what topics you would like to answer so the questions of other users can be matched to your expertise and vice versa.

To give an example of how promising this is I’ll give a personal example. This morning I used Aardvark to ask a fairly specific Social Media question and I got a respond back by a man in the U.K in seven minutes. If that’s not the speed of modern business, I don’t know what is.

Once someone answers your question, your can rate it by how helpful it is. Aardvark will ask:

Was Johnny’s (or whoever’s) answer helpful?  Yes * Kind of, But not for me * No

This helps regulate the site and helps keep people with bad information away from your important questions.

The Aardvark concept is really great because it allows you to present yourself as an expert in the field. Suppose someone asks a question specific to your business and you respond in a timely manner. You now have an individual who appreciates your incite and will call on you if further questions arise. Being helpful right off the bat is not a bad way to be perceived by anyone, especially if it’s a question pertaining to your specific business.

Aardvark is not only a great tool for getting answers to questions. It is also an amazing networking tool. If you write your questions correctly, you can target your market and talk directly to those who can benefit from your product or service. A pizza shop owner could get very interactive by asking, “Who wants a free soda with the purchase of two slices at our Pizza Place in Lancaster, Pa today?” or “Why not eat lunch at Pizza Place in Lancaster, PA today?

A shop could also use Aardvark to research its competition or customer perception by asking question like: “What are the Best Pizza Shops in Lancaster, PA and why?” or perhaps “What’s the best and the worst things about a Pizza Place in Lancaster, PA?”

All-in-all, Aardvark is a super new and useful Social Media we all are bound to be hearing a lot more about.

• Don’t Forget to Ask on Twitter!

While Twitter isn’t new by any means, many business neglect to use it to ask questions. This is a missed opportunity. Twitter is a great way to get questions answered by reaching out to your followers. Even if a business a fairly new to Twitter, asking questions can still be an effective strategy.

It’s amazing how many Twitter followers can be made by asking questions and being referred to other Twitter users. This is one of the many reasons Twitter is among the top of the Social Media food chain: Its ability to simplify networking.

• Facebook Questions

Recently, Facebook added the Facebook Questions feature, which is similar to Yahoo! Answers. Because of the +500 million users on Facebook, Facebook Questions is becoming incredible wealth of information. Keep an eye out on this story as it develops.

At Central Penn SEO, it is our mission to stay current with the most up-to-date Social Media technologies for gathering information. The goal is to stay ahead of the curve and implement for you the best new social media options the web has to offer before your competition does.  We hope you learned from this article. If you want more information, feel free to call us.

(717) 991 -0055