QR codes are popping everywhere: Billboards, Television Commercials, Store fronts, Soda bottles, Prime-time Network Television and the Hottest New Films. What are QR codes? QR Codes are two-dimensional bar codes that were invented in 1994 by the Japanese firm Denso-Wave. The “QR” stands for Quick Response or Recognition, which is what happens when you use a Smart phone App to scan the code; you instantly get the information embedded in the code, such as a link to a website, contact information or information about an Special event or product promotions just to name a few.
Some examples of QR Codes in Pop Culture:
In this clip of CSI, the team finds a QR Code that helps them in their investigation.
True Blood Commercial During Lost Finale
During the Final LOST episode, the First Designer QR Code on TV was used in the advertisement for the third season of True Blood on HBO. The QR Code resolved to a mobile site where fans could watch a clip of True Blood Series 3. While this may have been the first time a QR code has been used this way, it is far from the last.
Attack Of The Show!
Attack of the Show is on the G4 cable network and displays a QR code that links the watcher to video gaming and tech bargains currently available on the web.
Iron Man 2 Promotional Poster
What a clever way to integrate a qr code into a movie promotion! The QR Code takes the scanner to a mobile site with photos, trailers and information about the film.
This QR Code was used to advertise Superman Returns in Japan. If your thinking, “Isn’t this movie to old to be using a QR code”?, the answer is no. Japan has been using QR codes for years and QR has been accepted as a common form of advertising in the east. Like all great technologies from Japan, mainstream QR acceptance will be here in the United States.