Let’s say you have a business that is growing at a dramatic rate. You want to capitalize on a new product that has presented itself in the market. While the product is related to your industry, it is manufactured with technologies that are foreign to the staff. You decide you will need consultation but where should you start looking?
When it comes to online B2B networking, LinkedIn is Social Media gold. LinkedIn is a social media network specifically designed for the business minded. A LinkedIn profile includes Work experience, Education, and the Professional references of an individual. Once a profile is created, you can search for people you know professionally, as well as for family and friends. Once you are connected to those people through LinkedIn, you have access to theirpersonal networks.
LinkedIn is not a casual social networking service.It’s a service designed to make Professional Connections. Users of LinkedIn understand this purpose and are selective of who they connect with: If one of your connections gets crossed by another one of your connections and the link is you, your reputation is professionally tarnished. No one wants that.
Let’s get back to the scenario. Being on LinkedIn lets you connect to an extended Network of Professionals who are connected to people you trust. Reaching out to those who have the information you need has never been easier. LinkedIn takes the anxiety out of blindly searching for your company’s consultation needs. It also allows you to make further connections that could be beneficial to your business in the future. All in all, LinkedIn has saved your growing company time and money while leaving you with piece of mind.
LinkedIn is also great for the process of seeking out team candidates. Let’s say you decide that consultation isn’t the way to go and you want to hire someone to be a permanent part of the team. The ability to check work recommendations of professionals written by those you trust makes the hiring process much easier. This prevents a lot of wasted time and grief.